If you’re considering getting some jewellery photography brisbane completed, then before you do, why not stop and have a little time to consider the benefits of having packshot photography done instead of your normal kind of product image?
There’s no doubt at all that in today’s picture driven world of business and marketing having the right product photography carried out is key to success. There are just too many corporate messages available bombarding us all every day for us to participate in much more than a small percentage of their messages being conveyed.
That’s why advertisers and marketers have been relying increasingly more on product photography to perform the job. This isn’t just about taking a photograph of this product, it is about creating a picture from the item that sells. This is where packshot photography comes in, because using a packshot it is much less difficult to get much more for your money, and make more pictures that market, instead of just another picture which informs people what the item looks like.
The ironic thing is that these times most product photography isn’t about telling folks about what the item looks like. It’s about conveying a message, a mood, an attitude or a style, and it is about telling the customers something that is pertinent to them, and their demands.
By way of example, a mobile phone is the sort of product that actually benefits from smart product vision, since many folks are going to have an interest in how it looks, nowadays it’s a great deal more about the overall style, mindset and advantages, instead of a straightforward appearance. Beauty is much more than skin deep, but product photos often can not even scrape the surface.
So what actually is packshot photography, and what can it offer businesses beyond standard product pictures? The simplest definition of a packshot picture is a photograph of a product with no desktop computer, providing greater flexibility. But since this definition probably doesn’t excite you as far as imagining the probable ways that packshot photography can aid your organization promote products much more efficiently, let me clarify a little more.
A packshot picture is achieved at a professional studio, typically contrary to something known as an infinity cove. This is just a smoothly curving, entirely featureless wall, often up to about seven feet, without any corners or borders.
Since it is featureless there is nothing to focus the eye on, and so a optical illusion is created that means that anything put in front of the infinity cove stands out clearly and crisply, and as the background is uniform and smooth it may be as close as an inch or as far off as a thousand miles. This produces a picture of this product with a fresh white background, ideal for including in catalogues or on websites, without the usual diversion of walls or desks.
However, packshot photography can be cleverer than that, because photographers can subsequently get rid of the white background from the item picture, leaving just the item itself. This can then be superimposed onto just about any background you select. It could be used as part of a montage of goods (a technique used by a great deal of catalog providers ), or you might superimpose the item picture on to some background that suits a specific audience, a particular opportunity, event or season.